It’s no secret around here that we love Castor Oil — we brush it onto our brows and lashes every night as a potent nourishing beauty ritual. But did you know the same cold-pressed oil is basically life-changing as a weekly deep treatment for the hair on your head? Not only is it a great excuse to slow things down and indulge in self care for once, but you’ll be left with seriously soft and silky hair when you’re done. And don’t be scared of the stickiness of castor — we promise, it Read more
Listen to Your Mom
We all have those little tips and tricks our moms told us growing up. Maybe we listened. Maybe we rolled our eyes, grew up, then realized she was right. (Leaving our eyebrows alone, anyone?) Well, Heritage Store has always been a brand that’s passed down from mom to daughter or son because it’s easy, beautiful, and good for your skin and soul.
This Mother’s Day, we reached out to some of those kids who grew up to be Heritage Store fans forever. All thanks to their mom’s great taste.
I was about Read more
What Does PCR Packaging Mean?
As you may have noticed, our packaging has gotten a whole lot prettier lately. Inspired by nature and the soul-to-skin beauty that we’re all about, we decided the brand needed a little refresh. And since one of our key beliefs is that everything we do and make should be good for both the people and the planet, we decided to expand that mission to what our bottles and packaging are made of.
The first step in becoming a more planet-friendly brand was about transitioning our bottles to either glass or PCR (post-consumer resin). Not sure Read more
Meet the Rosewater Regimen
You’re a ride-or-die Rosewater fan — for good reason. We’re not only considered the original Rosewater, but we’ve been in the business of good-ingredients-only products now since 1969. Since we believe in starting (and ending) each day with the uplifting power of the rose, we developed The Rosewater Regimen — our first-ever full skincare routine to soothe, uplift, hydrate, and inspire your skin and your mood. Let us walk you through your next favorite skincare collection.
Step 1: Rosewater Cleanser
Our new Read more
The Benefits of Rosewater
Over the years, our Rosewater ingredients have not changed, and now celebrates a true fanbase who are obsessed with the plentiful benefits of our soothing, refreshing, clean and pure rosewater formula. What are they? So glad you asked.
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Halloween Tips & Tricks
Just because it’s the spookiest time of the year doesn’t mean all your soothing skincare rituals go out the window. Whether you’re planning a night inside watching throwback Halloween movies with a bowl of candy to yourself or going all out on a costume complete with full makeup, here are some ways we can help keep your skin hydrated and protected throughout All Hallow’s Eve.
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The Detox Duo: Rosewater & Vinegar and Ancient Healing Clay
Are you ever in the middle of your meticulously curated skincare, with your dropper bottles and rose quartz rollers and just-so lighting and think...am I basically a chemist? While no...you’re not, there’s just something so soothing and fun about being able to intelligently mix together formulas for a result that gets you glowing.
For those days when your skin needs a clarifying detox (maybe you’ve had a few makeup-heavy days, or are transitioning between seasons), this is our absolute go-to face mask combo to pamper and polish your skin. Plus, it gives all the skincare chemist Read more
What's Smudging?
Chances are if you’ve visited a yoga or meditation studio in the past few years, you have been around smudging — the burning of sage or palo santo to clear or purify a space for a purpose. But where did this practice come from? The answer is actually a lot more vast and complex than is sometimes shared.
The practice of burning herbs (some have historically used abalone shells or feathers), can be traced back to Egypt’s 5th dynasty, where early humans may have used the burning of sticks and herbs Read more
How to Self-Care with Heritage Store
Self-care might be a word you’re hearing a lot these days, but here at Heritage Store, we’ve been in the business of bettering yourself since 1969. We know it goes deeper than a face mask or two -- it’s all about going deeper and making it a lifestyle. Because when we take care of ourselves, it makes it easier to help others — and when the season shifts, it becomes the perfect time to recommit to your self-care.
Whether you’re looking for a little DIY beauty, or for us to do Read more