There’s something so special about a beauty secret that comes from past generations. Maybe you wear a lipstick shade your grandmother wore, or you moisturize with the night cream your mother swore by. But what if we told you that our oldest beauty secret dated back to 2500 B.C.? And that it still holds up?

If you haven’t tried Ancient Healing Clay before (or if you have but didn’t quite know its history), Bentonite clay is a natural source of minerals that has been used in holistic and skincare rituals for Read more

It’s no secret around here that we love Castor Oil — we brush it onto our brows and lashes every night as a potent nourishing beauty ritual. But did you know the same cold-pressed oil is basically life-changing as a weekly deep treatment for the hair on your head? Not only is it a great excuse to slow things down and indulge in self care for once, but you’ll be left with seriously soft and silky hair when you’re done.  And don’t be scared of the stickiness of castor — we promise, it Read more

We all have those little tips and tricks our moms told us growing up. Maybe we listened. Maybe we rolled our eyes, grew up, then realized she was right. (Leaving our eyebrows alone, anyone?) Well, Heritage Store has always been a brand that’s passed down from mom to daughter or son because it’s easy, beautiful, and good for your skin and soul. 

This Mother’s Day, we reached out to some of those kids who grew up to be Heritage Store fans forever. All thanks to their mom’s great taste. 

I was about Read more