You don’t need to buy expensive masks loaded with unknown ingredients and harsh preservatives to get glowing skin!
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How to DIY a Castor Oil Hair Mask
It’s no secret around here that we love Castor Oil — we brush it onto our brows and lashes every night as a potent nourishing beauty ritual. But did you know the same cold-pressed oil is basically life-changing as a weekly deep treatment for the hair on your head? Not only is it a great excuse to slow things down and indulge in self care for once, but you’ll be left with seriously soft and silky hair when you’re done. And don’t be scared of the stickiness of castor — we promise, it Read more
Listen to Your Mom
We all have those little tips and tricks our moms told us growing up. Maybe we listened. Maybe we rolled our eyes, grew up, then realized she was right. (Leaving our eyebrows alone, anyone?) Well, Heritage Store has always been a brand that’s passed down from mom to daughter or son because it’s easy, beautiful, and good for your skin and soul.
This Mother’s Day, we reached out to some of those kids who grew up to be Heritage Store fans forever. All thanks to their mom’s great taste.
I was about Read more
What Does PCR Packaging Mean?
As you may have noticed, our packaging has gotten a whole lot prettier lately. Inspired by nature and the soul-to-skin beauty that we’re all about, we decided the brand needed a little refresh. And since one of our key beliefs is that everything we do and make should be good for both the people and the planet, we decided to expand that mission to what our bottles and packaging are made of.
The first step in becoming a more planet-friendly brand was about transitioning our bottles to either glass or PCR (post-consumer resin). Not sure Read more
Meet the Rosewater Regimen
You’re a ride-or-die Rosewater fan — for good reason. We’re not only considered the original Rosewater, but we’ve been in the business of good-ingredients-only products now since 1969. Since we believe in starting (and ending) each day with the uplifting power of the rose, we developed The Rosewater Regimen — our first-ever full skincare routine to soothe, uplift, hydrate, and inspire your skin and your mood. Let us walk you through your next favorite skincare collection.
Step 1: Rosewater Cleanser
Our new Read more