At Heritage Store, we're not just beauty trend-watchers, we're soul-to-skin stewards. That's why we sifted through the noise (TikTok deep dives included) to find the trends that truly nurture your skin and soul. Because at its heart, that's what 2025's beauty movement is all about: soft, simple, soulful skin care.

Ahead, discover what’s making waves, why it matters, and how to make it your own daily practice. 

Holistic Skin Care: Soul-to-Skin Beauty

Holistic beauty isn't just a buzzword—it's the understanding that beauty is more than a 10-step skin care routine. It's how you nourish your body, Read more

Castor Oil has always been cool, and Heritage Store has known it since 1969. But in the last year or so, the cult of castor has exploded, due to its seemingly never-ending ways to integrate it into your daily rituals. 

It’s the heritage of wellness with a modern spin – the skincare and beauty-obsessed are using it on their Reset Sundays, in their Everything Showers, and sharing it in their GRWMs. Which is why we have officially expanded the Castor Oil Collection with two hair and scalp treatments Read more

You’re a beauty oil aficionado—you have our entire line of Castor Oils, you do a weekly Black Castor Oil hair mask, and Rosehip Seed Oil is the last step in your skincare routine.

Want to kick your game up a notch? Black Seed Oil is a highly versatile addition to your beauty and wellness routine. It’s rich in the antioxidant Thymoquinone, and its nutrients are beneficial for your body both inside and out. 

Used traditionally for millennia, this well-kept wellness secret is a mystery no more. Here, we answer all your questions: What is Black Seed Oil, how does it Read more

A good facial toner is the unsung hero of skincare, providing numerous benefits that can elevate your skincare to new heights. If you've been overlooking this crucial step, it's time to reconsider. Let's delve into facial toners uses and benefits.

Brightening skin care products are trending and it’s easy to see why—everyone wants radiant, glowing skin. In our quest for flawless and radiant skin, you may find that not all skin care is the same. Some products hydrate but don’t offer a glow or don’t feel great on the skin. What if you could have both a hydrating and radiant skin care regimen that helps your skin look and feel bright?