A fine, black powder that gives you whiter teeth, activated charcoal from coconut shell non-abrasively removes biofilm and helps lift stains for a sparkling, bright smile. No need for complex chemicals, Heritage Store Activated Charcoal Toothpaste is formulated with food-grade ingredients to clean tooth enamel and gums while whitening and absorbing odors. While peppermint essential oil naturally freshens your breath, xylitol provides added sweetness and supports a healthy, balanced oral environment. And free of fluoride, gluten, SLS, artificial colors, sweeteners, and flavors, our whitening toothpaste is ideal for daily use by everyone in the family. Tested by an independent university dental laboratory per ADA standards, Heritage Store Activated Charcoal Toothpaste falls comfortably within the range of safety & efficacy for healthy tooth dentin and stain removal – even more reason to smile!