Good for People & The Planet
Our Ethics
Post-Consumer Resin (PCR)
The Earth gives us all we need, so we give back by choosing materials that are already in circulation. PCR is plastic reborn from recycled bottles and materials that already exist in circulation. With every bottle, we help keep waste out of landfills and honor the cycle of renewal.
Vegan
Plants have long been revered for their wisdom and beauty. That’s why many of our formulas are vegan and rooted in botanicals and timeless remedies that tread more lightly on the earth.
Choosing vegan means using fewer resources, creating less waste, and giving more room for forests, rivers, and wildlife to thrive. By leaving animals out of the supply chain, we help reduce deforestation, pollution, and greenhouse gas emissions, because true beauty should never come at the planet’s expense.
Cruelty Free
We believe beauty should never come from suffering. Our cruelty-free promise means no animal testing, ever. With modern, humane methods, we meet the highest standards of safety and quality. To us, kindness isn’t a trend; it’s the foundation of everything we create.
Made Without Parabens & Phthalates
What you put on your body matters just as much as what you put back into the planet. That’s why our products are always crafted without parabens or phthalates. By excluding these chemicals from our formulas, we make it easier for you to choose personal care products that align with your values, while also helping to prevent contaminants from leaching into wastewater.
Cold-Pressed and Hexane-Free
We believe products should be good for both you and the planet. Our castor oils are always cold-pressed and hexane-free. By choosing this extraction method, we preserve the oil’s benefits while preventing chemical residues from entering your routine and the environment.
Premium Formulas
We keep our formulas intentional and uncomplicated, using the good stuff your skin and hair crave. By staying minimal and rooted in quality, every product is crafted to nourish your skin and hair—all without any unnecessary extras.