Since 1969, we’ve been in the business of self-care long before it was a thing. We like to think we made wellness cool. Maybe we did, because we  were there when it all began. Peace, love, sex, rock ‘n roll, baby! We lived it. We breathed it. And then, we bottled it. Straight from the heart-center of the glory days, we bring you, Heritage Store — the OG of clean beauty and positive vibes. 

Our mission is to enhance the physical and spiritual health of all we serve with love. We mean it. Trust us when we say we’re pure and authentic. 

We carry hundreds of products that feed the skin, smile, and soul. However, our classic icons typically steal the show — Rosewater, Castor Oil and Aura Glow.  You’ve probably used one, or at least seen it and didn’t even realize  it was called Heritage Store. That’s cool, you and millions of other people have been in love with us since before you knew our name. We dig that. 

And for the first time in 50 years, we’re coming out from behind the curtain because we are ready to serve more people. We are self-care for your skin AND your mind, body, and soul. 

We believe beauty begins within. To feel good is to look good — that is  what soul-to-skin beauty really means. It starts with an intentional promise of care for yourself and the planet. Then it emanates outward, from a spiritual depth to the radiant glow we all strive for. Heritage Store has not only stood the test of time as a trusted wellness source since 1969 — we continue to grow, just like every human on their journey.

We walk with you, enhancing your life with clean ingredients and positive energy. Because we believe that beauty blooms from the inside out. And that true beauty really does start with the soul.

Soul-to-skin beauty is all about growth. What does that mean? It means this life is a rollercoaster and if you ride the wave with love and joy you will have fun and look amazing doing it. Join us on the next stage of our growth as we evolve into beautiful, new, nature-driven packaging. Fresh content. Inspiring stories from people like you. And a name people know. 

Support your everyday well-being with our products and look and feel your best because of it.  We got you.

Click here to shop our Rosewater Collection today.

Photo Credit: Tori Time + @tori.time