The Benefits of Castor Serum

beauty

Brushing castor oil onto your brows and lashes has been a long-kept secret of the beauty community for a while - this viscous, odorless oil is made from the seeds of the castor plant and is really versatile as a nature-derived option for so many things. BUT, the real beauty-lovers know just how valuable it is to add to your healthy hair routine. 


Heritage Store has always been known for our Castor Oil Collection – we use 100% cold-pressed and hexane-free castor oil, and recommend treating yourself to a weekly hair mask with it, or even as a body moisturizer during the winter months. But, we wanted to create something super special designed specifically for your brows and lashes – what’s prettier than bold brows and luscious lashes? You can get the look you love with our brand new Castor Serum Volumizing Treatment. Let’s get to know the latest addition to the castor oil family, shall we?

What’s in it?

Besides our cold-pressed Organic Castor Oil and Black Castor Oil, we added a new Hair Complex that’s made up of biotin, bamboo, pumpkin, amla, and a keratin-supporting blend to give you thicker, longer-looking lashes and fuller-looking brows. We also included a spoolie brush for targeted brow and lash application.

How do I use it?

Super easy – the trick is in the consistency. Just use the spoolie to brush the serum onto clean brows and the wand to apply to lashes every night before you go to bed. You really have to integrate that into your routine in order to see results, so don’t give up! 

What else should I know?

In classic Heritage Store style, our Castor Serum is vegan, cruelty-free, and made without parabens and phthalates. 

How do I know it really works?

Well, we actually conducted a study*. We saw that:


82% of subjects reported their lashes and brows look healthier*

71% of subjects reported their lashes seem thicker after using this product*

82% of subjects reported their brows seem fuller*

88% of subjects reported the product as non-irritating*

 

Make sure to tag us in your before and after lash and brow pics! Follow us on Instagram @heritagestorenaturals.

 

* Results reported after eight weeks of use. Results based on a consumer perception study. 

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