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About Us

Heritage Store was born in the summer of ’69 in Virginia Beach -- the hair was long, the music was funky, and the vibes were good. The story begins with founder Tom Johnson. Formerly a corporate engineer, Tom got fed up with the rat race, dropped everything, and moved to Virginia Beach in search of enlightenment. 

Tom devoted himself to studying holistic medicine. His findings motivated him to open a health food store that promoted the interconnectedness of the mind, body, and spirit. It was here that Heritage Store’s products, like our classic Rosewater formula, were first made available to the world. 

A lot has changed since then, but one thing that hasn’t is our passion for providing you with clean, simple products for your skin, smile, and soul. 

For your 50 years of love, light, and business - thank you!


Our Mission

We at Heritage Store believe that beauty is more than skin deep -- that’s why we create products designed to promote physical, spiritual, and emotional health. Our goal is to help you unlock your radiant self. 


Our Ethos 

Keep it Clean

There’s already enough toxicity in the world, so we do our best to keep our products pure and simple, both for people and the planet. Our minimalist formulas and clean ingredients make sure you get more of the good, and less of the harsh stuff. We avoid formulating with unnecessary additives like alcohol, dyes, phthalates, and sulfates. 

Positive Energy Only

How we do business matters to us. And because we know that everything is energy, we do our best to pass along positive vibes. 

That’s why our products are cruelty-free -- always. That means no animal testing whatsoever with our ingredients or final products. 

We also raise the energy of our products to a higher vibration through our signature Vor-Mag™ water and crystal-infusion processes. 

We care about our supply chain, which is why we work to source our ingredients in ways that create a positive environmental and social impact.  

Always Empower

Health and beauty is more than physical. We work to empower individuals to find their inherent beauty by supporting mental, emotional, and spiritual well-being. But we try to do more behind the scenes to give back. 

For example, our Black Castor Oil comes from Haitian Women’s Cooperatives because we believe empowered women really do empower women, and the world!